The marketing world is constantly changing with advances in technology and business techniques. Companies are continually looking for new ways to sell and market their product and/or service. To stay ahead of the pack, advertisements must be unique, engaging, and effective towards your market. The concept of AIDA is a great practice to remember the basic techniques of marketing.
AIDA is a common acronym used in marketing and advertising
techniques. Each letter stands for how the customer is engaged in the product or service you are trying to sell. The four key ingredients for success are listed below:
·Attention – Are you attracting the attention of the customer?
·Interest – Are you raising the customer’s interests by showing advantages and benefits?
·Desire – Are you convincing the customer that this product will satisfy their needs?
·Action – Are you leading customers towards a future connection?
This is a great system and tool for anyone in the field of marketing, whether it is in your career or education. These four techniques are
good reminders for what the overall goal is when pursuing potential clients. Although they come across as simple and obvious practices, it is important to understand the target you are trying to reach and how to gain their overall interest in what you are trying to sell.
As a marketing student, we are learning about the best ways to
approach and engage potential customers and clients. I believe that the AIDA method is a good method of practice. It can be a helpful tool with a future career in marketing, and even be an important part of landing a job and selling our resume as a product. Overall, AIDA can definitely help a person’s confidence in the business world.
AIDA is a common acronym used in marketing and advertising
techniques. Each letter stands for how the customer is engaged in the product or service you are trying to sell. The four key ingredients for success are listed below:
·Attention – Are you attracting the attention of the customer?
·Interest – Are you raising the customer’s interests by showing advantages and benefits?
·Desire – Are you convincing the customer that this product will satisfy their needs?
·Action – Are you leading customers towards a future connection?
This is a great system and tool for anyone in the field of marketing, whether it is in your career or education. These four techniques are
good reminders for what the overall goal is when pursuing potential clients. Although they come across as simple and obvious practices, it is important to understand the target you are trying to reach and how to gain their overall interest in what you are trying to sell.
As a marketing student, we are learning about the best ways to
approach and engage potential customers and clients. I believe that the AIDA method is a good method of practice. It can be a helpful tool with a future career in marketing, and even be an important part of landing a job and selling our resume as a product. Overall, AIDA can definitely help a person’s confidence in the business world.